The significant changes taking place in the modern world are driven by the rise of creativity as a defining feature of economic life. The new concept of "creative class," introduced by Richard Florida, refers to that social group of the population that is most actively included in the global world; it is they who create the agenda, serve as role models and shape public opinion in developed countries today. In order to stimulate the creative class and achieve the highest results of its activity it is necessary to create a creative climate, a special atmosphere full of various creative activities, creation of unique, flexible, multimodal spaces where each person could reveal his/her potential.

Based on theoretical data and corresponding practical experience it was decided to create the first CREATIVE QUARTMENT in Irkutsk that will become an epicenter of pulsating creative axis. The leading object of this quarter must be a modern concert hall that will surround itself with workshops, studios and educational institutions having not only musical orientation.

The analysis of the present situation and the historicism which permeates the planned quarter and the adjacent territories has allowed us to point out several principles which are used for the conceptual design.
1. identity as the disclosure of urban planning, historical and natural uniqueness of Irkutsk.
2. Human-oriented (a human being as a point of departure of any urbanistic project).
3. Permeability to create a heterogeneous, changing, interacting space.
4. attitude to the landscape.
5. Enlightenment through spaces for flexible educational programs of different orientation, a variety of cultural and educational activities.
6. Urban activism — a diverse environment, conducive to dialogue.

If we start our way from Chkalova bus stop (the nearest bus stop) and head towards the quarter along Marata Street, we recognize the silhouette of houses with pitched roofs typical for Irkutsk and, crossing the road, we get to the main quarter street (leading to the concert hall). Music Street has curvilinear outlines to create the best acoustic characteristics. Other architectural and design techniques, such as dynamic facades and sound-absorbing finishing materials, reinforce the effect.

The focal point of the art space is the heritage building, the CHPP, with the most valuable pieces of architecture preserved and the 70-meter high chimney rising above the neighbourhood, which plays the role of an exposition. It is worth noting that in the quarter the spaces between the buildings can be conditionally divided into public open spaces and private spaces, where you can hold a certain event, isolated from the beating energy of the quarter. At the end of the street is the ensemble of the Concert Hall and the outdoor amphitheater, which is also visible from the Eternal Flame. The building is brutal, Siberian, with the image of one of Asia’s nine holy places, a natural and historical monument — the Shaman Rock and the promontory enveloping it (an artificial body of water near the building), which emphasize the identity of our region.

The new embankment, which connects the existing landscaped areas has certain qualities of public space that are so valuable to its users — public accessibility, openness, freedom of expression of people (within the limits of socially positive behavior), dynamism and variability in different sections, illumination and, as a consequence, safety. Open squares framed by amphitheaters are replaced by promenades with green hills and small architectural forms.

Throughout the block there are apartments and a hotel complex, in addition to office and cultural functions. Due to the high density of development, private courtyard areas are located on green roofs of buildings and are saturated with various forms of activity.

In order to provide transport services for the projected area it is assumed:
— to reconstruct Surikov Street from the intersection with Marata Street to the intersection with Lenin Street and the device of a two-lane carriageway with one-way traffic in the direction of Lenin Street;
— to carry out new construction of a sunken tunnel to extend Tsesovskaya Embankment Street to the intersection with Lenin Street;
— reconstruct Lenin Street from its intersection with Surikov Street to its intersection with Cesovskaya Naberezhnaya Street, with a two-lane carriageway with one-way traffic in the direction of Cesovskaya Naberezhnaya Street;
— to extend Marata Street from the intersection with Surikov Street in the direction of Cesovskaya Embankment Street with the deepening of the inner part of the roadway and the construction of a two-lane one-way carriageway in the direction of Cesovskaya Embankment